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From Zero To Hero

About Richard La Ruina

At the age of 24 Richard La Ruina was single, had only kissed one girl, and lived at home with his mother in a small town in Camridge, UK.

Fed up with living a life devoid of relationships and women he set out on a journey to discover the secrets of attracting women and since then, life has never been the same. Within 6 months of setting out to master seduction, Richard was widely regarded as the top "pick up artist" in the world and he hasn't looked back. To date Richard has trained hundreds of thousands of men in the art of seduction through his live training programs and online training courses. Now, with the Natural, you too can master his secrets and become the man you've always wanted to be; the one that gets the girl.


Media Testimonials

Richard’s lines were startlingly brilliant. He was like a real life Hitch.
The urge to compare him to Hitch is uncontrollable... He’s white and not quite as famous as Will Smith. What he is, is more successful with women.
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Richard is now a master of the art. He transformed himself from a shy guy into a master swordsman.